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Brands and advertisers face fresh uncertainty as President Trump’s executive order keeps TikTok alive in the U.S. as negotiations drag on.

OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.

Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.

Large ChatGPT analysis finds global growth, a shrinking gender gap, and everyday tasks like writing and guidance driving most conversations.

A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.

SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.

Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.