Why this advertiser doesn’t trust Amazon Ads
“Amazon ads take credit for sales that would’ve happened organically!”
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Offline conversion tracking: 7 best practices and testing strategies
Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions.
The post Offline conversion tracking: 7 best practices and testing strategies appeared first on Search Engine Land.
Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents
The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices.
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SMX is online next week… don’t miss out!
Finish 2023 strong and head into the New Year primed for success: Attend SMX Next, online November 14-15, for free.
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Google launches new Ad Review Centre for AdSense Ad Manager and AdMob
The platform features five major changes aimed at improving the user experience for advertisers.
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Google Ads Editor version 2.5 rolls out with 16 new features
The new features have been designed to simplify the editing process, give advertisers more control and improve campaign performance.
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Yelp’s 12% rise in ad revenue drives record-breaking profit
Ad clicks are also up 9% year-on-year, suggesting advertisers are getting a return on their investment
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Revenue, customer growth returns Semrush to profitability in Q3
To continue growing, Semrush has already started testing price increases to maximize the revenue it generates from its users.
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Google fixed a bug with the October 2023 core update impacting Discover traffic
Some sites may see an increase in their Discover traffic starting soon.
The post Google fixed a bug with the October 2023 core update impacting Discover traffic appeared first on Search Engine Land.
Critical, cynical Verge article blames SEOs for ruining the internet
What kind of publication would spend their time smearing an entire SEO industry for traffic and profit? The Verge.
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