Category: SEO

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Posted in Marketing Platforms SEO

Yandex scrapes Google and other SEO learnings from the source code leak

Yandex isn’t Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase. 

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: January 29

Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: January 28

Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.

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Posted in Marketing Platforms SEO

Yandex ‘leak’ reveals 1,922 search ranking factors

SEOs have already started analyzing Yandex’s search ranking factors, which include PageRank and several other link-related factors

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Posted in Content Marketing Microsoft SEO

What is ChatGPT and why SEOs should care

Learn how this AI-powered chatbot works, who’s behind the technology, and what it can – and can’t – do for search marketers.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: January 22

Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: January 21

Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.

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Posted in Marketing SEO TikTok

TikTok has a secret “Heating” (cheating?) button

Employees of TikTok and ByteDance are misusing “heating” privileges by boosting the view count of their own and their loved ones’ accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.

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