Category: SEO
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Visual content and SEO: How to use images and videos in 2025

Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
SEO grew up, a lot of SEOs didn’t

Navigate the industry’s maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
The SEO impact of interstitials, before and after

What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.
Change Who Pays: New Google Ads process for client account transfers

You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.
Google rolls out new AI-organized search results, AI Overview links

Google’s organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
Microsoft is about to change how Copilot ads appear and trigger

Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.
Case study: August 2024 Google core update and a recovery plan

Learn the SEO impact of Google’s August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
Is Google using Chrome for mobile-first indexing and user signals?

SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.
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