Category: PPC

This is Spotify’s latest attempt at keeping the platform a safe environment for creators, listeners and advertisers.

The post Spotify commits to brand safety for podcasts appeared first on Search Engine Land.

Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.

The post 4 things to learn about paid search from The North Face appeared first on Search Engine Land.

We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.

The post Search marketers agree: automation the least favorite part of PPC appeared first on Search Engine Land.

Results from last year’s test in the UK market showed a promising decline in scam-related Google Ads

The post Google expands financial services verification policy to Australia, Singapore, Taiwan appeared first on Search Engine Land.

Submit your response below. We may include your quotes in a writeup of the poll results!

The post What is your least favorite part of PPC? [POLL] appeared first on Search Engine Land.

Learn why you should be migrating to GA4 now and get your roadmap for success.

The post Free webinar: Get a jumpstart with Google Analytics 4 appeared first on Search Engine Land.

Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.

The post Microsoft, AT&T’s Xandr acquisition complete appeared first on Search Engine Land.

Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out.

The post Google Chrome’s Topics API test going public July 1 appeared first on Search Engine Land.

Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads.

The post Snapchat now offers Dynamic Ads for Travel appeared first on Search Engine Land.

Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model

The post Apple Search campaigns shifting to cost-per-tap (CPT) pricing model appeared first on Search Engine Land.