Category: PPC

The insights may help advertisers catch potential issues that affect deliverability and performance.

The post Google launches diagnostic insights for Performance Max campaigns appeared first on Search Engine Land.

Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.

The post Why you should invest in branded keywords even if your company ranks #1 on Google appeared first on Search Engine Land.

Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.

The post How to use Google Ads Competitive Metrics appeared first on Search Engine Land.

Warby Parker, 1-800 Contacts don’t see eye to eye on branded keyword search results and federal courts ruling.

The post Warby Parker dodges 1-800 Contacts lawsuit over search results, website appeared first on Search Engine Land.

Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.

The post Google Marketing Live 2022: Reactions from the experts appeared first on Search Engine Land.

This is Spotify’s latest attempt at keeping the platform a safe environment for creators, listeners and advertisers.

The post Spotify commits to brand safety for podcasts appeared first on Search Engine Land.

Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.

The post 4 things to learn about paid search from The North Face appeared first on Search Engine Land.

We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.

The post Search marketers agree: automation the least favorite part of PPC appeared first on Search Engine Land.

Results from last year’s test in the UK market showed a promising decline in scam-related Google Ads

The post Google expands financial services verification policy to Australia, Singapore, Taiwan appeared first on Search Engine Land.

Submit your response below. We may include your quotes in a writeup of the poll results!

The post What is your least favorite part of PPC? [POLL] appeared first on Search Engine Land.