Category: PPC

CTV ads are exploding in popularity due to the ease of creation and precise targeting options. Follow these five best practices to make the most of your campaigns.

The post The search marketer’s guide to connected TV: best practices for making the jump appeared first on Search Engine Land.

The issue was reported today but could have been affecting user account data since August 30, with no estimated date when it’ll be fixed.

The post Google reports issue affecting Ads Manager Data Transfer appeared first on Search Engine Land.

A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones, and tv screens.

The post YouTube updates Masthead ad requirements to allow sports betting appeared first on Search Engine Land.

Ad destinations must be functional, useful, and easy to navigate. Advertisers whose destinations don’t meet the new requirements could face disapprovals.

The post Google will update ad Destination requirements policy in October appeared first on Search Engine Land.

Advertisers will see more consistent metrics between their Ads account and GA4, with limited data in UA.

The post Google updates privacy threshold for Analytics Search Queries report appeared first on Search Engine Land.

Another Google outage is reported and advertisers are scrambling to figure out what’s going on.

The post Additional Google issues reported, now affecting API appeared first on Search Engine Land.

Learn tactical and immediate takeaways on lowering your ad spend without sacrificing your results.

The post Webinar: Paid and organic search harmony can skyrocket your results appeared first on Search Engine Land.

YouTube is making it easier for creators to promote their content and is testing the new feature with a limited number of users.

The post YouTube is testing a new “Promotions” Tab appeared first on Search Engine Land.

Use this step-by-step analysis as a blueprint to audit and help improve the profitability of your own Google Ads account.

The post How to audit your Google Ads account like a pro appeared first on Search Engine Land.

Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.

The post 7 useful Excel formulas and functions for PPC appeared first on Search Engine Land.