Category: PPC

Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023.

The post Search Engine Land celebrates its 16th birthday  appeared first on Search Engine Land.

Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible.

The post Feeding data to automation: In-house teams’ secret sauce to Google Ads appeared first on Search Engine Land.

YouTube has been a major player in marketing for a while, and this year was no exception.

The post YouTube year in review: The top 10 ads of 2022 appeared first on Search Engine Land.

Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.

The post Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0 appeared first on Search Engine Land.

Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.

The post Views per Session and Average Session Duration now available in GA4 appeared first on Search Engine Land.

If policy violations are detected, accounts may be suspended immediately and without prior warning.

The post Google is updating its Display and Video 360 Account Level Suspensions policy appeared first on Search Engine Land.

Learn how your business can reach your target audience with connected TV.

The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on Search Engine Land.

Learn to map and monitor all competitive and partner activity around your brand terms.

The post Guard your most valuable asset against pesky competitors appeared first on Search Engine Land.

The new updates have been in the works for months, but likely won’t be a huge game-changer for most.

The post Twitter has launched 3 new ad targeting options appeared first on Search Engine Land.

Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.

The post Yahoo now has a 25% stake in Taboola appeared first on Search Engine Land.