Category: PPC

Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.

Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.

Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.

Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand voice and creative control.

ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.

Google Ads experiments now auto-apply winning variants by default, a time-saver with guardrails, but one that can miss metrics you didn’t think to track.

Bing is testing a double-rowed sponsored product carousel that could hand Microsoft Shopping advertisers a significant visibility boost.

AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

Self-serve store edits are finally here for Microsoft Advertisers, with safeguards keeping ads running through transitions.

Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor’s angry customers leading to an unexpected acquisition strategy.