Category: PPC

New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.

Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely on.

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, & owning errors.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.

Meta will roll out Threads ads worldwide next week, giving advertisers new ways to reach more than 400 million users.