Category: PPC

Independent research and an exclusive with Google’s Ads Liaison confirm AI Max’s real-world trade-offs — and the end of Dynamic Search Ads.

Advertisers may see reporting discrepancies in Google Ad Manager, affecting how they track performance and optimize campaigns.

Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.

Certified online pharmacies can now offer prescription drug subscriptions and bundled services under Google’s updated recurring billing policy.

Google rolls out new AI image model with real-time web grounding, cleaner in-image text, and 4K outputs — built for ads and Search.

Analysis of 1,500+ prompts shows most placements fire on first queries, while terms like ‘best’ and ‘new’ drive commercial intent.

OpenAI’s COO says ChatGPT ad rollout will be gradual and privacy-focused, as it tests monetization without compromising user trust.

Google’s new pacing update could increase monthly spend for ad-scheduled campaigns by pushing budgets harder within allowed run times.

You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.

Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.