Category: PPC

Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.

New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.

Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.

Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely on.

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.