Category: PPC

Reddit is turning its trusted community recommendations into shoppable product carousels, directly in search results.

Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.

Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense

Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.

Google is advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.

OpenAI is testing clearly labeled ads inside ChatGPT, marking its first step toward monetizing conversational AI.

Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.