Category: PPC

You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.

Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.

Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.

From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales.

ChatGPT ads are spotted by U.S. users — and they’re appearing on the very first prompt, not after lengthy conversations as some predicted.

Reddit is turning its trusted community recommendations into shoppable product carousels, directly in search results.

Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.

Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.

Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense

Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.