Category: PPC

Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited alpha.

ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.

GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

Google Ads’ new Association metric shows how consumers link brands to key attributes, bridging awareness and consideration.

Google Ads Liaison reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and adapt.

A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.

ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.

OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.

Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.

Google uses AI to qualify call leads, helping advertisers optimize for real conversions instead of call length.