Category: PPC

A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.

ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.

OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.

Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.

Google uses AI to qualify call leads, helping advertisers optimize for real conversions instead of call length.

Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.

Join us May 6 for the second SMX Now, featuring Ameet Khabra on how to spot and stop PPC drift before it hurts performance.

Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable performance.