Category: PPC

Microsoft is making it easier to expand Google PMax campaigns into Microsoft while gaining more visibility and control over performance.

Join us May 6 for the second SMX Now, featuring Ameet Khabra on how to spot and stop PPC drift before it hurts performance.

Meta overtaking Google in ad revenue, reflects a broader shift toward platforms built for automation and measurable performance.

Unexplained Google Ads disapprovals are disrupting campaigns, raising concerns about lost traffic and wasted spend.

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data.

Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem.

Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.

Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.

Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.

Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand voice and creative control.