Category: PPC

Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.

ChatGPT Ads adds automated bidding, platform targeting and view-through conversions as it expands into Latin America.

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads.

Microsoft is rolling out AI Max globally, bringing AI targeting, creative and landing page optimization to Search campaigns.

Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.

Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real value.

Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control

Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.

Join us on August 19th for the latest SMX Now where Reva Minkoff will break down Google’s August 17 Smart Bidding changes