Category: PPC

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

Meta’s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.

The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.

Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.

YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.

Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.

The new Google Ads Unintended Consequences card will show you misaligned campaign targeting and ad placement.

Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.

Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.

You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.