Category: PPC

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals.

Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.

Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds.

Google Ads now offers a “segment” option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.

LinkedIn’s new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.

Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.

The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.

You can now leverage enhanced ad flexibility and improved asset management with Google’s new responsive search ad format.

Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content.