Category: PPC

Google’s new guide on Shopping annotations and badges outlines tools like “Price Drop” and “Free Shipping” that help products stand out and boost ad performance.

Perplexity’s expansion includes some major news outlets, though concerns over content use and transparency remain.

Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.

The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation.

Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March.

Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers.

Marketers and tech experts warn of unintended consequences while questioning Chrome’s viability as standalone product.

Google’s 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.

Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.