Category: PPC

This reshuffle, announced by CEO Pichai, signals a strategic shift in AI and ads, with head of Search and ads, Prabhakar Raghavan moving to Chief Technologist.

Google Ads API v18 introduces enhanced tools and features that give advertisers more control over campaign optimization and performance tracking.

Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.

New state privacy laws in 2025 may increase Restricted Data Processing traffic on Google AdMob, impacting ad targeting and performance for advertisers.

Upcoming third-party policy update enforces severe penalties for significant violations, including immediate account suspension

Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses.

Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.

TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.

Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.