Category: PPC

The DOJ is preparing to force a sale of Google’s Chrome, among other sweeping remedies, after winning its antitrust case.

Perplexity AI’s shopping feature offers brands a way to engage high-intent shoppers with product recommendations and one-click purchases.

Google AI Overviews ads officially launched last month in the U.S., but we’ve seen few examples of them in the wild.

YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.

Google’s new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

Google Ads’ PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds.

This update comes after Google had a temporary ban on US election based ads on Nov 5.

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.