Category: PPC

Leverage your existing search expertise on a new performance marketing platform.

Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.

Tiktok’s keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google’s ad business.

Google’s Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.

Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.

Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors.

Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.

First Position lets advertisers secure the first in-stream ad viewers see across any content, maximizing visibility and engagement.

Google is testing a more noticeable ad format, using a taller gray background with labels like ‘Sponsored’ and ‘Promoted results.’