Category: PPC

The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.

This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.

You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.

Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.

The PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once.

Google is criticized for vague and delayed communication, leaving many advertisers demanding clearer explanations and impact reports.

Google Ads advertisers will need to take a more hands-on approach to audience targeting after the removal of Audience Recommendations.