Category: PPC

Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.

YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.

Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.

The new Google Ads Unintended Consequences card will show you misaligned campaign targeting and ad placement.

Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.

Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.

You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.

The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.