Category: PPC

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025.

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.

Google’s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.

Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.