Category: PPC

Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense

Andrea Cruz shares how marketers can handle client pressure with better communication and a solutions-first mindset.

Google is advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.

OpenAI is testing clearly labeled ads inside ChatGPT, marking its first step toward monetizing conversational AI.

Amanda Farley shares lessons on overcoming setbacks and balancing AI with human insight in modern marketing leadership.

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.

New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.