Category: Platforms
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Why advertisers can no longer trust Google

Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.
Snapchat outlines Three Es for advanced marketing measurement

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.
Reddit appoints ex-Googler as first VP of Ads Product

Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.
Google limits functionality of suspended ads accounts

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.
Report: Alphabet still wants to acquire HubSpot

Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.
Meta: Detailed targeting exclusions alert sent to advertisers was an error

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.
TikTok highlights its value to brands and search experience

TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.
Reddit eyes potential in search ads following Google traffic gains

Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.
Campaign management software: Everything you need to know
Shocker – Sam Altman out at OpenAI in huge CEO change
OpenAI lost confidence in Altman and said new leadership is necessary. OpenAI CTO Mira Murati has been named interim CEO.
The post Shocker – Sam Altman out at OpenAI in huge CEO change appeared first on Search Engine Land.

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