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Posted in google Marketing Platforms PPC

Why advertisers can no longer trust Google

Google trust low

Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.

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Posted in Marketing Paid Social Platforms PPC Snapchat

Snapchat outlines Three Es for advanced marketing measurement

Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.

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Posted in Marketing Platforms PPC Reddit SEO

Reddit appoints ex-Googler as first VP of Ads Product

reddit new hire

Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.

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Posted in google Google Ads Marketing Platforms PPC

Google limits functionality of suspended ads accounts

Google Adwords suspended

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

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Posted in google Marketing Platforms PPC

Report: Alphabet still wants to acquire HubSpot

Alphabet Google earnings

Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.

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Posted in Facebook Marketing Meta Platforms PPC

Meta: Detailed targeting exclusions alert sent to advertisers was an error

Meta ads

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.

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Posted in Marketing Platforms PPC TikTok video

TikTok highlights its value to brands and search experience

Tik logo on black background

TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.

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Posted in Marketing Paid Social Platforms PPC Reddit

Reddit eyes potential in search ads following Google traffic gains

Reddit logo on yellow background

Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.

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Posted in Enterprise Marketing Platforms SEO

Campaign management software: Everything you need to know

Streamlining the management of campaigns saves time and increases agility, but it’s unlikely any one solution will fit all your needs.
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Posted in Marketing Platforms SEO

Shocker – Sam Altman out at OpenAI in huge CEO change

OpenAI lost confidence in Altman and said new leadership is necessary. OpenAI CTO Mira Murati has been named interim CEO.

The post Shocker – Sam Altman out at OpenAI in huge CEO change appeared first on Search Engine Land.

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