Category: Paid Social
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TikTok reports non-skippable video ads may harm engagement
New research also found that ad duration is unlikely to impact performance, but ad placement will.
TikTok is restricting hashtags in Creative Center
The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements.
Google to update AdMob & AdSense Program Policies
Google is implementing a new policy to enhance its capability to provide high-quality, relevant information during “Sensitive Events.”
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-end.
Instacart to start serving ads on Good Food Holdings shopping carts
Shoppers in-store will receive ads featuring new products and personalized recommendations.
Google Ads updates gambling and games policy
Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation.
GroupM teams up with YouTube, Disney and NBCU to transform streaming ads
The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot.
Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads
Although users have the choice to opt-out, the feature is turned on by default.
LinkedIn ad prices surge as advertisers’ X boycott continues
Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023.
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