Category: News

Learn how Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into lessons on accountability, guardrails, and client trust

This change does not seem to be a bug, but rather an intentional change to how Google serves search results.

Google’s removal of the num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility, a new analysis shows.

Reddit is pushing for a new AI deal with Google that could make its forums more central to AI Overviews and other Google AI products.

Brands and advertisers face fresh uncertainty as President Trump’s executive order keeps TikTok alive in the U.S. as negotiations drag on.

OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.

Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.

Large ChatGPT analysis finds global growth, a shrinking gender gap, and everyday tasks like writing and guidance driving most conversations.

A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.