Category: News

We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here’s exactly how Google tells humans and bots apart.

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside campaigns.

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

Google Ads’ new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.

AI-driven search can turn forum opinions into ‘facts.’ Here’s your emerging ORM playbook for monitoring, response, and AI visibility

Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.