Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Artificial Intelligence Optimization (AIO) google Marketing SEO

Google CEO on the evolution of Search and SGE

Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
Continue Reading Google CEO on the evolution of Search and SGE
Posted in Facebook Instagram Marketing Meta Paid Social PPC

Meta advertisers claim sales are down and costs are up due to glitchy automated system

Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Continue Reading Meta advertisers claim sales are down and costs are up due to glitchy automated system
Posted in Marketing PPC

Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers’ websites.
Continue Reading Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
Posted in Marketing Paid Social PPC YouTube

4 YouTube Shopping updates, including Collections and Affiliate Hub

The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
Continue Reading 4 YouTube Shopping updates, including Collections and Affiliate Hub
Posted in Marketing SearchBot SEO

Best of SearchBot: Create a strategy to build high-quality backlinks

We asked Search Engine Land’s SearchBot to create a backlink strategy to boost SEO and brand awareness for a financial advisory firm.
Continue Reading Best of SearchBot: Create a strategy to build high-quality backlinks
Posted in google Marketing Paid Social PPC

Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
Continue Reading Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny
Posted in google Google Ads Marketing Paid Social PPC

Google explains why Ad Strength is ‘so important’ as it addresses industry concerns

We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
Continue Reading Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
Posted in Bing Bing SEO Marketing Microsoft SEO

Bing Search tests removing cache link

This comes after Google Search officially dropped its cache link a couple of months go.
Continue Reading Bing Search tests removing cache link
Posted in LinkedIn Marketing PPC video

LinkedIn introduces CTV ads for B2B campaigns

LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Continue Reading LinkedIn introduces CTV ads for B2B campaigns