Category: Marketing

Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.

Google said the filter appears on the top of the results page alongside other filters.

Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform’s increased focus on scaling its ads business.

Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.

Don’t miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.

Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.

Merchants can enable conversion annotations that showcase a product’s popularity directly in Google Shopping ad listings.

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.

While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.

TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.