Category: Marketing
Category Added in a WPeMatico Campaign
Pinterest explores publisher partnerships to boost ad sales

Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.
OpenAI starts testing SearchGPT prototype, here’s what it looks like

SearchGPT is a temporary prototype. ChatGPT plans to integrate search features from SearchGPT into ChatGPT in the future.
How to manage SEO campaigns during economic downturns

Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.
Microsoft confirms Reddit blocked Bing Search

Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site.
Data strategies for unlocking customer lifetime value by Edna Chavira

Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
2024 organic website traffic benchmarks by Edna Chavira

Join us on July 30th to ensure your organic search and content strategies are set up for success for the remainder of 2024 and beyond.
Advertisers react to Google keeping cookies on Chrome

Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.
Google scraps plans to kill third-party cookies in Chrome

Google won’t deprecate third-party cookies after years of promising to do so. Google will introduce a new experience in Chrome.
Take the 2024 MarTech Replacement Survey

What marketing tech have you replaced in the past year and why? Is your martech stack growing or shrinking? We want to know.
Microsoft Advertising introduces Performance Max brand lists

Microsoft’s brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.

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