Category: Marketing
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Topic clustering for SEO: 5 mistakes to avoid
Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.
Google Search has delayed indexing issues
Google has confirmed it is investigating indexing issues within Google Search.
Google details shopping annotations and badges for ads and free listings
Google’s new guide on Shopping annotations and badges outlines tools like “Price Drop” and “Free Shipping” that help products stand out and boost ad performance.
Google adds FAQs on site reputation abuse policy
Google added several frequently asked questions around the site reputation abuse policy.
How AI is radically reshaping marketing budgets by Edna Chavira
Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
Perplexity expands publisher ad revenue sharing program
Perplexity’s expansion includes some major news outlets, though concerns over content use and transparency remain.
Google Analytics enhances remarketing with Customer Match integration
Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
Elevate your data strategy: From cookies to universal consent and preferences by Edna Chavira
See how cookie preferences and first-party data converge to form unified customer profiles.
Rand Fishkin on the SEO opportunity pie shrinking and more insights
Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.
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