Category: Marketing

Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025.

Marketers and tech experts warn of unintended consequences while questioning Chrome’s viability as standalone product.

International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences.

Google’s 2025 Ads API roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.

Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.

The DOJ is preparing to force a sale of Google’s Chrome, among other sweeping remedies, after winning its antitrust case.

This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.

Perplexity AI’s shopping feature offers brands a way to engage high-intent shoppers with product recommendations and one-click purchases.

Google AI Overviews ads officially launched last month in the U.S., but we’ve seen few examples of them in the wild.

Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills.