Category: Marketing
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Google’s anti-privacy bill push sparks outrage among advertisers
Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.
Temu pulls its U.S. Google Shopping ads
The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.
Google officially rolls out links in AI Overviews to its own search results
After testing this for a month, Google officially rolled out this method to help searchers explore more topics.
Uber Advertising partners with Instacart to expand CPG reach
The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.
26 A/B testing ideas to increase click-through rates and boost conversions by Digital Marketing Depot
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
Google quality raters now assess whether content is AI-generated
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
How AI-powered search is reshaping SEO (and what to do about it) by Edna Chavira
From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.
Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
The uncontested paid search problem—and what it’s costing you by Edna Chavira
You may be bidding against yourself on Google without even knowing it.
Advertisers pull back from TikTok, boost Meta amid ban uncertainty
TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta’s platforms.
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