Category: Marketing
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The shift to semantic SEO: What vectors mean for your strategy

As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO.
59% of Americans click on brands they know in Google results: Survey

Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted source for information.
5 SEO content pitfalls that could be hurting your traffic

Outdated SEO tactics can hurt your traffic more than help. Focus on what matters: user experience, quality content, and smart optimization.
The future of ecommerce search: Insights from 200+ retailers by Digital Marketing Depot

This report reveals how AI-driven search is transforming ecommerce and turning more searches into sales.
Google Ads API v19 just released with new features

Version 19 adds new access and controls to software developers and those who integrate with the API.
Not appearing in Google AI Overviews significantly harms webpages: Study

Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.
A guide to web crawlers: What you need to know

Your website is being crawled right now. Find out which bots are helping your SEO, which ones are hurting it, and how to take control.
Google sued by Chegg over AI Overviews hurting traffic and revenue

Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?
Next week: Live search training you can’t afford to miss

For the first time ever, each Master Class will take place on different days, giving you the flexibility to attend multiple classes live and customize the perfect training experience.
Google gives Responsive Search Ads more flexibility

Google’s update enhances ad flexibility, optimizing asset combinations dynamically to improve engagement, relevance, and performance.

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