Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Google Ads Marketing News PPC

Google Ads pushes ‘Investment Strategy’ planning for budget-limited campaigns

Why phrase match is losing ground to broad match in Google Ads

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

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Posted in Marketing News PPC

Google Merchant Center adds “Creative Content” section with video assets

google merchant center

Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.

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Posted in Marketing News PPC YouTube

YouTube locks sidebar on mobile ads, removing close option

What YouTube learned by analyzing over 8,000 top ads

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

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Posted in Marketing News PPC SEO

Google AI Overviews drive 61% drop in organic CTR, 68% in paid

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.

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Posted in Google: SEO Marketing News SEO

Google adds Chrome Web Store user agent

Google added a new user agent to the Google user-triggered fetchers named Google-CWS.

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Posted in AI SEO Generative Engine Optimization (GEO) Marketing Opinion SEO

7 focus areas as AI transforms search and the customer journey in 2026

7 focus areas as AI transforms search and the customer journey in 2026

AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.

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Posted in AI SEO Content Marketing Opinion SEO

Blogging, AI, and the SEO road ahead: Why clarity now decides who survives

Blogging, AI, and the SEO road ahead: Why clarity now decides who survives

AI is rewriting discovery and retrieval. Clarity now decides which blogs stay visible through Google volatility and AI-powered search.

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Posted in AI SEO Marketing Opinion SEO Technical optimization

Regex for SEO: The simple language that powers AI and data analysis

Regex for SEO

From Google Search Console to LLMs, regex helps structure and interpret text data efficiently. See how it connects SEO and AI workflows.

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Posted in Marketing Microsoft Advertising News PPC

Microsoft Advertising advertiser console down

This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.

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