Category: google

Google said it will engage with the web and AI communities with public discussions during this process.

The post Google to explore alternatives to robots.txt in wake of generative AI and other emerging technologies appeared first on Search Engine Land.

Amazon’s popularity has grown as the starting point for product searches, including those in younger generations.

The post Study: TikTok loses popularity as ecommerce search engine appeared first on Search Engine Land.

While Google still has access to the Twitter firehose, Google has still dropped over half of the Twitter URL it indexed.

The post Twitter didn’t just block unregistered users, it blocked Google Search appeared first on Search Engine Land.

If you’re feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.

The post 9 GA4 training courses to help confused marketers appeared first on Search Engine Land.

If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.

The post 13 of the funniest reactions to GA4: The roast of Google Analytics 4 appeared first on Search Engine Land.

Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don’t like GA4.

The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.

Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.

The post Google rolls out brand restriction settings to all advertisers appeared first on Search Engine Land.

Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.

The post Google recommends importing GA4 conversion data into Google Ads appeared first on Search Engine Land.

Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.

The post Google accused of mis-selling ads on third-party websites for years appeared first on Search Engine Land.

Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.

The post GA4 launches AMP support appeared first on Search Engine Land.