Category: google

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Posted in google Google Ads Marketing PPC

Google sued by USA Today publisher amid falling ad revenue fears

Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.

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Posted in google Google Ads Marketing PPC

Optimizing your Google Ads account: 10 advanced strategies

Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.

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Posted in google Google Analytics Looker Studio Marketing PPC

Major Looker Studio GA4 connector update adds 170 new fields

You can create improved reports thanks to Looker Studio’s latest update – but you’ll have to refresh your GA4 data sources first.

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Posted in google Google Ads Marketing Paid Social PPC

Google Marketing Live 2023: Reactions from the experts

PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.

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Posted in Bing google Marketing Microsoft PPC

Google, Microsoft generative AI experiments concern advertisers

Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.

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Google Ads API v.14 is here, with 5 big updates

Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.

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Google modifies shopping ads policies to enhance transparency

The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.

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