Category: google

Marketers now have greater insights into their customer base and campaign engagement performance than ever before.

The post GA4 audiences can now be used with third-party segments in Ad Manager appeared first on Search Engine Land.

Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.

The post Google search revenue rises 5%, slight increase in total ad revenue appeared first on Search Engine Land.

There are certain criteria that brands must meet if they want their offers and products to be featured on Google.

The post Google updates Misrepresentation policy with key information on building trust appeared first on Search Engine Land.

Google is accused of illegally taking hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard.

The post Daily Mail ‘set to sue’ Google over Bard copyright issues appeared first on Search Engine Land.

This bug impacted the the traffic of may news publishers for a 3 week period.

The post Google fixes Google News indexing bug appeared first on Search Engine Land.

The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.

The post Google sued for allegedly stealing content, data to train AI products appeared first on Search Engine Land.

The biggest threat to you job isn’t AI – it’s other marketers who have figured out how to use AI to their advantage.

The post 10 ways to revolutionize your PPC game with GPT appeared first on Search Engine Land.

This bug may be impacting publisher traffic from Google News.

The post Google confirms bug with Google News impacting publisher traffic appeared first on Search Engine Land.

Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to their Google accounts.

The post Universal Analytics still processing data for most after sunset appeared first on Search Engine Land.

Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.

The post YouTube Search from Comments: New test adds links to keywords appeared first on Search Engine Land.