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Google AI Overviews follow up questions jump you directly to AI Mode

This will result in less traffic to your site and more traffic to Google’s AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default.

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Google research points to a post-query future for search intent

Google intent extraction

Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever typed.

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Google: Forced syndication would permanently expose its ad systems

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.

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Some Google AI Overviews now use Gemini 3 Pro

Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started […]

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Google adds new data transmission controls to Ads consent stack

How shifts in data privacy are forcing a return to marketing fundamentals

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

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Google launches Universal Commerce Protocol for agent-led shopping

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.

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Anthony Higman shares a PPC redemption story

Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.

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Google launches A/B testing for Performance Max assets (Beta)

7 Google Ads search term filters to cut wasted spend

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

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Vehicle Ads get a call upgrade

CPC inflation: How fast are Google Ads costs rising?

Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation with dealers.

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