Category: Google Ads

Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.

The post Google sued by USA Today publisher amid falling ad revenue fears appeared first on Search Engine Land.

Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.

The post Optimizing your Google Ads account: 10 advanced strategies appeared first on Search Engine Land.

PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.

The post Google Marketing Live 2023: Reactions from the experts appeared first on Search Engine Land.

Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.

The post Google Ads API v.14 is here, with 5 big updates appeared first on Search Engine Land.

The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.

The post Google modifies shopping ads policies to enhance transparency appeared first on Search Engine Land.

YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.

The post New Google AI tools will let advertisers generate media assets appeared first on Search Engine Land.

While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.

The post Search ad conversion rates down, cost per lead up in 2023 appeared first on Search Engine Land.

Account names with URL’s will no longer be permitted.

The post Google announces new validations for ad account names appeared first on Search Engine Land.

It’s unclear if the issue is due to a glitch, but Google is looking into it. There is no ETA for a fix.

The post Google investigating Merchant Center ad disapprovals appeared first on Search Engine Land.

The availability of vehicle ads will extend to additional countries at a future date.

The post Canadian advertisers now have access to Google vehicle ads appeared first on Search Engine Land.