Category: Google Ads

PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.

The post Google Marketing Live 2023: Reactions from the experts appeared first on Search Engine Land.

Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.

The post Google Ads API v.14 is here, with 5 big updates appeared first on Search Engine Land.

The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures.

The post Google modifies shopping ads policies to enhance transparency appeared first on Search Engine Land.

YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about.

The post New Google AI tools will let advertisers generate media assets appeared first on Search Engine Land.

While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report.

The post Search ad conversion rates down, cost per lead up in 2023 appeared first on Search Engine Land.

Account names with URL’s will no longer be permitted.

The post Google announces new validations for ad account names appeared first on Search Engine Land.

It’s unclear if the issue is due to a glitch, but Google is looking into it. There is no ETA for a fix.

The post Google investigating Merchant Center ad disapprovals appeared first on Search Engine Land.

The availability of vehicle ads will extend to additional countries at a future date.

The post Canadian advertisers now have access to Google vehicle ads appeared first on Search Engine Land.

Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.

The post Google Marketing Live registration opens appeared first on Search Engine Land.

Though set to depreciate in June, Google recommends updating your applications as soon as possible.

The post Google Ads API is removing ad group and keyword forecasts appeared first on Search Engine Land.