Category: Google Ads

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Google Ads Editor version 2.3 is out with 12 new features

The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns.

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PPC is a tough game – you have to accept it

Understanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance.

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Posted in Google Ads Google Analytics Marketing PPC

New Analytics user access management changes in Google Ads

The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.

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Google Ads restored after morning outage

Google Ads was out for 3 hours, leaving advertisers unable to manage campaigns.

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Posted in Google Ads Marketing Microsoft PPC

3 PPC marketing trends to keep a pulse on in 2023

Make sure to consider these key PPC trends as you build out your 2023 search marketing strategies.

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