Category: google

Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.

Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales.

Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon.

Google said its users want more frequent updates and this will result in that.

Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

Google will gradually roll out this change over the coming months.

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.