Author: Lionel Poizner

Posted in LinkedIn Marketing PPC

LinkedIn tests personal post boost option

7 LinkedIn Ad settings and tactics you didn’t know you needed

LinkedIn’s paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.

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Posted in Bing ChatGPT Generative Engine Optimization (GEO) google Marketing SEO

ChatGPT’s search surge: 1% market share predicted by 2025

Google OpenAI

ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?

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Posted in Marketing PPC SEO TikTok video

TikTok takes U.S. ban challenge to the Supreme Court

TikTok ban U.S.

With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.

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Posted in Marketing Microsoft Advertising PPC

Microsoft revamps advertising tracking, consent features

Microsoft Ads: How it compares to Google Ads and tips for getting started

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.

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Posted in Marketing SEO

Meta’s platforms hit by global outage

Meta (Credit: Shuttertsock)

Facebook, Instagram, Threads, and WhatsApp are all experiencing widespread disruptions, impacting advertising.

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Posted in Content Marketing SEO

Topic clustering for SEO: 5 mistakes to avoid

Topic clustering for SEO- 5 mistakes to avoid

Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.

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Posted in google Google: SEO Marketing SEO

Google Search has delayed indexing issues

Google has confirmed it is investigating indexing issues within Google Search.

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