Author: Lionel Poizner

Google’s Dan Taylor ripped the story, saying ‘there are no ads in the Gemini app and there are no current plans to change that.’

PPC automation expert Nils Rooijmans shares how dismissing Google’s consent mode warnings as routine noise led to zero conversions and plummeting traffic.

Google’s proposed fixes now face an EU “market test” to see if they genuinely restore competition in ad tech.

Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.

New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.

Meta’s latest research shows that Reels ads designed natively for the platform can significantly boost purchase intent, and brand interest.

Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.

OpenAI confirmed the issue and wrote, “We’re currently experiencing issues.”

Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.

Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.