Author: Lionel Poizner

Google’s latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels.

Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.

Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.

Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Google Search Console is once again sending out page indexing issue notifications as well.

Cloudflare data shows AI crawlers exploding, publishers blocking bots, and many platforms sending little traffic back.

Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from triggering those placements.

Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven performance.