Author: Lionel Poizner

AI-driven search can turn forum opinions into ‘facts.’ Here’s your emerging ORM playbook for monitoring, response, and AI visibility

Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control and cross-device measurement.

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.

Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.

AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.