Author: Lionel Poizner

Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.

The post Google updates when 4 attribution models will be retired appeared first on Search Engine Land.

Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.

The post GA4 gives marketers choice in Google Ads conversion credit eligibility appeared first on Search Engine Land.

Store Sales’ upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.

The post Google Performance Max adds Store Sales reporting, bidding appeared first on Search Engine Land.

If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.

The post Microsoft Ads announces major policy updates that start July 1 appeared first on Search Engine Land.

Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.

The post Google sued by USA Today publisher amid falling ad revenue fears appeared first on Search Engine Land.

Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.

The post Optimizing your Google Ads account: 10 advanced strategies appeared first on Search Engine Land.

Dive deep into advanced Google Ads, generative AI, Google Analytics 4, and more!

The post Take your career to the next level: Become a search marketing master in 2023 appeared first on Search Engine Land.

You can create improved reports thanks to Looker Studio’s latest update – but you’ll have to refresh your GA4 data sources first.

The post Major Looker Studio GA4 connector update adds 170 new fields appeared first on Search Engine Land.

Microsoft’s Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.

The post Microsoft on the future of advertising and conversational AI appeared first on Search Engine Land.

Elon Musk has confirmed plans to start paying Twitter’ verified content creators for ads served in their replies – but there are conditions.

The post Twitter will start paying verified content creators in coming weeks, says Elon Musk appeared first on Search Engine Land.