Digital ad prices rise across channels as performance holds steady
Despite costs increasing, conversion rate has remained steady, with advertisers making the most of the latest Google and Meta tools.
How to make the most of GA4 for SEO
Learn to link GA4 with Google Search Console, analyze organic traffic and set up events and parameters for better SEO insights.
Google updates deepfakes search algorithms and controls and expands About this image
Google is making it easier to remove deepfakes and also expands About this image to Circle to Search and Google Lens.
Data: How often Google mixes ads into organic results
New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.
Perplexity launches ad revenue sharing program for publishers
Perplexity’s new program aims to address recent controversies over content use while differentiating itself from traditional search engines.
The quickstart guide to marketing automation by Edna Chavira
Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business.
Pinterest explores publisher partnerships to boost ad sales
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system.
OpenAI starts testing SearchGPT prototype, here’s what it looks like
SearchGPT is a temporary prototype. ChatGPT plans to integrate search features from SearchGPT into ChatGPT in the future.
How to manage SEO campaigns during economic downturns
Keep your marketing strong in tough economic times with insights on consumer behavior, market analysis and long-term positioning.
Microsoft confirms Reddit blocked Bing Search
Reddit updated its robots.txt file prohibiting Bing and some other search engines from crawling its site.
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