Microsoft revamps advertising tracking, consent features

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.
Google December 2024 core update rolling out now

Google has released its fourth core update for the 2024 year today.
Secrets to Shopify retention: Top tips to maximize customer loyalty [Webinar] by Agital

Proven strategies to retain high-intent shoppers and boost repeat purchases from our expert-led Shopify experts.
Meta’s platforms hit by global outage

Facebook, Instagram, Threads, and WhatsApp are all experiencing widespread disruptions, impacting advertising.
Start 2025 with smarter, more impactful email marketing by Edna Chavira

With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
Topic clustering for SEO: 5 mistakes to avoid

Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.
Google Search has delayed indexing issues

Google has confirmed it is investigating indexing issues within Google Search.
Google details shopping annotations and badges for ads and free listings

Google’s new guide on Shopping annotations and badges outlines tools like “Price Drop” and “Free Shipping” that help products stand out and boost ad performance.
Google adds FAQs on site reputation abuse policy

Google added several frequently asked questions around the site reputation abuse policy.
How AI is radically reshaping marketing budgets by Edna Chavira

Join MarTech for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)

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