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Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.

Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Google Analytics 4’s new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.

Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.

Google’s shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.

You asked. We listened. The ultimate training experience for expert search marketers is back IRL.

Google Ads now displays private search terms in Performance Max campaigns, offering insights into low-volume queries.

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.