Posted in Marketing News SEO

Google’s Danny Sullivan: ‘Good SEO is good GEO’

Google's Danny Sullivan keynoting at WordCamp US

Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.

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Posted in Marketing News SEO

Google AI, ChatGPT rarely agree on brand recommendations: Data

Google AI ChatGBT recommendations

Google’s AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.

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Posted in Google: SEO Marketing News SEO

Google fixes reduced crawling issue impacting some websites

The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted.

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Posted in Advertising Amazon Marketing Opinion PPC

Why your Amazon Ads aren’t delivering: 6 critical issues to fix

Why your Amazon Ads aren't delivering: 6 critical issues to fix

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.

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Posted in Marketing News SEO

Viral post accuses Google’s AI Overviews of breaking its own spam rules

Viral post Google spam

After Google announces its latest spam update, a post roast AI Overviews for violating Google’s own spam policies.

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Posted in Generative Engine Optimization (GEO) Marketing News SEO

The fractured future of search: New rules for SEO in the AI age

New rules of AI search

AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape.

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Posted in Google Ads Marketing News PPC

Amazon resumes Google Shopping ads – but not in the U.S.

Pricing vs. ad spend: Which drives more sales on Amazon?

Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence.

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Posted in Google Ads Marketing News PPC

Google Ads adds loyalty features to boost shopper retention

Google Shopping Ads - Google Ads

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.

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Posted in Google Ads Marketing News PPC

Google Ads expands PMax Channel Reporting to account level

Your guide to Google Ads Smart Bidding

Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.

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Posted in Generative Engine Optimization (GEO) Marketing Opinion SEO

Why community is the antidote to AI overload in search marketing

Why community is the antidote to AI overload in search marketing

In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.

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