Posted in Google Analytics Marketing PPC

Google Analytics simplifies cost data import

Google Analytics 4

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.

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Posted in Google Ads Marketing PPC

Google Ads updates Dating & Companionship Ads policy

Google Ads logo on smartphone

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad eligibility.

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Posted in Google Shopping Marketing PPC

Google Merchant Center Next fixes product download frustration

Google shopping ads

Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.

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Posted in Marketing Microsoft Advertising PPC

Phishing scam targets Microsoft Ad accounts via Google Search

Microsoft Ads

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.

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Posted in Google Ads Marketing PPC

Google offers tagging support appointments for advertisers

Top 10 Google Ads mistakes to avoid in 2025

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data

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Posted in Marketing Meta PPC

Meta streamlines Advantage+ catalog ad targeting, pushes automated options

Meta Facebook (Credit: Shutterstock)

Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.

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Posted in Google Ads Marketing PPC

Google tests AI-generated backgrounds for Shopping Ads

Google’s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

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Posted in Marketing PPC

Search ad spending surged in Q4 2024, with retail media leading: report

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

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Posted in Generative Engine Optimization (GEO) Marketing SEO

How marketing leaders are adjusting Google, AI search strategies

Marketing leaders adjust search strategy

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds.

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Posted in Google Ads Marketing PPC

Google reverses stance on Performance Max campaign controls

How to create and optimize Google Ads custom segment audiences

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google’s documentation that claimed otherwise.

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