Google Analytics simplifies cost data import

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.
Google Ads updates Dating & Companionship Ads policy

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad eligibility.
Google Merchant Center Next fixes product download frustration

Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.
Phishing scam targets Microsoft Ad accounts via Google Search

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.
Google offers tagging support appointments for advertisers

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data
Meta streamlines Advantage+ catalog ad targeting, pushes automated options

Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.
Google tests AI-generated backgrounds for Shopping Ads

Google’s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.
Search ad spending surged in Q4 2024, with retail media leading: report

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.
How marketing leaders are adjusting Google, AI search strategies

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds.
Google reverses stance on Performance Max campaign controls

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google’s documentation that claimed otherwise.

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