Google adds YouTube breakdowns for Demand Gen campaigns
Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
Google Ads adds new reporting for AI Max campaigns
Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.
Facebook ad costs jump 21% in 2025, but still beat Google
Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.
Google AI Mode may become the default Google Search experience “soon.”
Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon.
Google Ads API to switch to a monthly release cycle
Google said its users want more frequent updates and this will result in that.
[Friday Deadline] Do you have what it takes to bring home the highest honor in search?
Submit your application by Friday, September 5, at 11:59pm ET for your chance to bring home a Search Engine Land Award.
Apple to launch AI search for Siri in 2026: Report
Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.
LLM traffic converts about the same as organic search: Research
LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.
Google can keep Chrome, but exclusive search deals must end
A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts.
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