Posted in google Marketing News SEO

Perplexity’s Comet for iOS uses Google Search by default

Google hybrid search

Perplexity’s iOS browser defaults to Google for navigation and local queries, while its assistant handles summaries, research, and actions.

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Posted in Marketing

What Is Prompt Tracking? [Tips and Workflows To Do It on a Budget]

Is prompt tracking draining your budget? Learn a lean strategy to cut bloated prompts, track AI visibility smarter, and focus on what drives brand growth.

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Posted in Marketing News SEO

Google AI Overviews now appear on 14% of shopping queries: Report

Search battlefield

Shopping searches are no longer safe from AI Overviews. A new study of 20.9 million SERPs shows AI summaries spreading fast.

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Posted in Marketing News News publisher SEO

Small publisher search traffic fell 60% over two years: Data

Traffic shrinking

Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.

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Posted in Google Ads Marketing News PPC

YouTube tests sticky banner after ad skip

The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content

YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.

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Posted in Google Ads Marketing News PPC

Google adds video visibility to Performance Max reporting

In Google Ads automation, everything is a signal in 2026

A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.

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Posted in ChatGPT Marketing News PPC

OpenAI tests Ads Manager as ChatGPT ad business takes shape

From scripts to agents- OpenAI’s new tools unlock the next phase of automation

OpenAI is laying the groundwork for advertising inside ChatGPT, but early tests suggest it must prove performance and ROI to compete with Google.

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Posted in Google Shopping Ads Marketing News PPC

Google tests “Sponsored Shops” blocks in Shopping results

Google shopping ads

“Sponsored Shops” in Google Shopping could shift competition from individual products to full store visibility within Google Shopping results.

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Posted in Marketing News PPC

Chloe Varnfield talks sneaky Google Ads settings and tanking performance

Chloe Varnfield shares sneaky Google settings, Friday mistakes, and Google rep advice that tanked her campaigns — and the hard-won lessons that came after.

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Posted in Marketing

Digital PR Strategy in 3 Simple Steps — Whiteboard Friday

In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find AI visibility gaps, and secure authoritative brand mentions.

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