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Another one… another algo update, that is; Friday’s daily brief

Plus, more unskippable YouTube ads

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Google July 2021 core update rolling out now

This update is the second part of the June 2021 core update.

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So Google gave you another year to prepare for the Cookiegeddon. Now what?; Thursday’s daily brief

And, 51% of local marketers say their business will hire more SEO staff this year.

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Reach, compel, convert — attend SMX Convert for just $99

Grab your All Access pass now and join us online on August 17!

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Sharing is caring; Wednesday’s daily brief

Plus, Broad Match Modifier goes away in July

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In its first application, Google’s MUM identified 800 variations of vaccine names across 50 languages in seconds

The technology is providing Google with an efficiency advantage over competitors and helping it surface more relevant results.

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Advertisers will lose the ability to create new BMM keywords in late July

Attributes, like bid and status, can still be edited, but you’ll have to convert to phrase match if you want to edit the keyword text.

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Part two of Google Search spam update on June 28 rolling out

This update impacts both web and image results and is a global update.

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What’s the latest in search marketing? Monday’s daily brief

Plus, Google lets searchers know when results aren’t reliable

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Google publishes SEO guide to HTTP status codes, network issues and DNS errors

The official guide to how these server related issues or responses impact your Google Search performance.

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