Posted in Marketing PPC TikTok

A look inside TikTok’s new automated Smart Performance Campaigns

The new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.

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Posted in Google Ads Marketing PPC

3 new Google reporting columns for conversions

The new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards.

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Posted in Marketing PPC YouTube

3 new YouTube streaming, shopping, and audio features

Audio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.

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Posted in Marketing Social Media Marketing TikTok

3 new TikTok LIVE features, updates, and policies

The new features will hopefully make the LIVE feature a safer place for creators, brands, and users.

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Posted in Google Ads Marketing PPC

Google Ads label is now a bold black text Sponsored label

Google said this it to make the ad label more distinguishable from the organic search results.

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Posted in Analytics & Conversion Marketing PPC

Revenue optimization: 3 ways to get your advertising efforts right

Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue in advertising.

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