This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
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This day in search marketing history: January 7
The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals and more.
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Google’s December 2022 helpful content and link spam updates still rolling out
Google said these updates may take one to two weeks longer to complete.
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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
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Webinar: How to make the most out of consumer and social media data by Cynthia Ramsaran
Consumer insights matter more now than ever.
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Google agrees to pay up in 12 year class-action lawsuit
The settlement would bring an end to a privacy-focused consumer class action lawsuit in California
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Webinar: 7 ways to keep your customers coming back in 2023 by Cynthia Ramsaran
Activate a data-driven personalization strategy that drives meaningful relationship building.
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EU rules that Meta’s ad practices are illegal
The European Union’s ruling could change the face of Facebook and Instagram’s ad business.
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Webinar: Paid search tactics for brand dominance in 2023 by Cynthia Ramsaran
Monitor all competitive activity around your brand terms and increase profitability without hurting revenue.
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Commerce Components by Shopify gives large retailers new ways to use the platform
With CCS, retailers can choose which components of Shopify they want to integrate into their own systems.
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