Posted in Google: SEO Link Building Marketing SEO

Google publishes new link best practices

This help document went from basics on crawlable links to a much more robust link best practices.

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Posted in E-E-A-T Marketing SEO

AI generates article with ‘serious’ YMYL content issues

Factually incorrect AI content on a health topic made its way into Men’s Journal. Meanwhile, Google warns of AI hallucination.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: February 12

Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.

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Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: February 11

Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google’s SEO consulting services, Google Japan’s link penalty and more.

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