Posted in Marketing Pinterest PPC

Pinterest is experimenting a new premium video ad format

The ads are available for purchase in 24-hour increments, with an option to schedule them consecutively for an extended period.

The post Pinterest is experimenting a new premium video ad format appeared first on Search Engine Land.

Continue Reading Pinterest is experimenting a new premium video ad format
Posted in Marketing PPC TikTok

Biden approved to decide fate of TikTok as US ban nears

The recent spy balloon incident could be a tipping point in the strained relationship between the US and China, leading to the US government taking action due to security concerns.

The post Biden approved to decide fate of TikTok as US ban nears appeared first on Search Engine Land.

Continue Reading Biden approved to decide fate of TikTok as US ban nears
Posted in Google Ads Google Analytics Marketing PPC

New Analytics user access management changes in Google Ads

The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.

The post New Analytics user access management changes in Google Ads appeared first on Search Engine Land.

Continue Reading New Analytics user access management changes in Google Ads
Posted in Analytics & Conversion Google Analytics Marketing SEO

GA4 ‘auto-migration’: Here’s why you should opt out

Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.

The post GA4 ‘auto-migration’: Here’s why you should opt out appeared first on Search Engine Land.

Continue Reading GA4 ‘auto-migration’: Here’s why you should opt out
Posted in Content Marketing SEO

A guide to keyword cannibalization in SEO and how to fix it

Learn how to gauge whether your your site has a keyword cannibalization problem and solutions to consider for better SEO results.

The post A guide to keyword cannibalization in SEO and how to fix it appeared first on Search Engine Land.

Continue Reading A guide to keyword cannibalization in SEO and how to fix it
Posted in Marketing PPC Search marketing history SEO

This day in search marketing history: February 26

Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible Conversion Counting, Google Panda and more.

The post This day in search marketing history: February 26 appeared first on Search Engine Land.

Continue Reading This day in search marketing history: February 26